"Their research changed the direction of our launch strategy. The depth of oncology expertise was obvious from day one."
Global Oncology Director
Top 20 Pharma
Oncospective by Cetas Healthcare
Oncospective is a research practice built exclusively for oncology, backed by 15 years of Cetas Healthcare's experience across screening, diagnostics, imaging, and therapeutics. Through our proprietary physician panel and rigorous vetting standards, we connect clients to the full range of voices shaping oncology decisions — HCPs, KOLs,system decision-makers, patients and payers alike.
Oncospective is the dedicated oncology insights practice from Cetas Healthcare — built on 15 years across diagnostics, imaging, and devices, and now extending into therapeutics.
Oncology PMR Expertise
US • EU • APAC
Oncology Physician Panel
Faster Time to Insight
Built for diagnostics companies, device makers, imaging innovators and biopharma and therapeutics teams navigating the same connected oncology decisions.
Oncology decision-making no longer happens in a single lane — every lane feeds one picture.
Connected Expertise
Early detection through routine and preventive screening
Technical tools used in oncology care
Medical treatments for cancer patients
Testing and biomarker insights that confirm and guide treatment
We bring together the full range of market voices that matter.
The clinicians making day-to-day treatment decisions.
The experts shaping standards of care and emerging practice.
The lived experience behind every diagnosis and treatment path.
The access and reimbursement perspective that determines what care reaches patients.
The administrators and institutional stakeholders who influence care delivery at scale.
An in-house physician panel that cuts fielding costs and timelines and improves research efficiency.
Lived patient experience at the leadership level.
100+ years of combined market research experience.
Reach across the full stakeholder chain.
Compliance built in from day one.
Oncology projects executed successfully
Global reach across healthcare stakeholders and markets.
Dedicated full-time research professionals.
Trusted partnerships maintained over the last 15 years.
AI-Enabled Research
Our AI-powered research workflow accelerates every stage—from fielding and validation to analysis and reporting—helping healthcare organizations make confident decisions in less time.
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Terri brings more than 20 years of primary market research insights experience — and the perspective of a two-time cancer survivor and outspoken patient advocate — to clients navigating an increasingly connected oncology landscape.
Years of oncology insight
Deep industry expertise combined with lived patient perspective.
We partner with pharmaceutical, biotech and healthcare organizations to deliver research that creates confident commercial decisions.
"Their research changed the direction of our launch strategy. The depth of oncology expertise was obvious from day one."
Global Oncology Director
Top 20 Pharma"Fast, reliable and incredibly thoughtful. Every recommendation was backed by real physician insight rather than assumptions."
Medical Affairs Lead
Biotech Company"The messaging work helped us simplify complex scientific value into something physicians actually connected with."
Commercial Excellence
Healthcare Brand"From opportunity assessment to post-launch tracking, they felt like an extension of our own strategy team."
Brand Director
Global Pharma"The quality of interviews and strategic thinking exceeded what we've experienced with much larger agencies."
Marketing Lead
Medical Device"Their research changed the direction of our launch strategy. The depth of oncology expertise was obvious from day one."
Global Oncology Director
Top 20 Pharma"Fast, reliable and incredibly thoughtful. Every recommendation was backed by real physician insight rather than assumptions."
Medical Affairs Lead
Biotech Company"The messaging work helped us simplify complex scientific value into something physicians actually connected with."
Commercial Excellence
Healthcare Brand"From opportunity assessment to post-launch tracking, they felt like an extension of our own strategy team."
Brand Director
Global Pharma"The quality of interviews and strategic thinking exceeded what we've experienced with much larger agencies."
Marketing Lead
Medical Device
DemandTo evaluate how a proposed oncology therapy profile resonates with key healthcare stakeholders in the US, including oncologists and payers, relative to current standards of care in HER2-positive breast cancer.
Market PositioningTo identify the optimal market positioning and value proposition for a new NSCLC treatment within the current competitive landscape, ensuring differentiation, adoption, and commercial success in EU5.
Communication TestingTo validate and optimize messaging that effectively communicate the prostate cancer therapy’s value proposition, ensuring stakeholder alignment and maximizing adoption potential in the oncology market in US and Canada.
Here's to the next decade of supporting oncology innovation.